iPhone Was Revolutionary, But Five Years Ago: BlackBerry CEO

iPhone Was Revolutionary, But Five Years Ago: BlackBerry CEO

By SiliconIndia   |   Friday, 22 March 2013, 11:13 Hrs
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iPhone Was Revolutionary, But Five Years Ago: BlackBerry CEO

Bangalore: BlackBerry’s chief executive Thorstein Heins commented on Apple’s iPhone being outdated, just before the launch of the much delayed touch screen BlackBerry in U.S.

According to Heins, lack of innovation has left the iPhone outdated. He pointed that the device does not allow much of multi tasking like the new BlackBerry Z10. He also said that people today want multi tasking and that iPhone’s way of working was sequential.

On the other side BlackBerry’s new software allowed users to have multiple applications open like desktop, and users need not close an application to check their emails.

Apple’s spokeswoman Natalie Kerris declined a comment on the company.

But BlackBerry’s delay in selling the Keypad phone Q10 might have created complications for the company. Though some still remained loyal to the phone structured with a keypad, there were some other customers who have been tempted to a wide range of touch screen Android Smartphones or iPhones.

However Heins said that he was totally not responsible towards the delay of BlackBerry Q10. He only emphasized on the right software package and quality to the carriers who decide how intense they want their testing cycle to be. U.S. carriers have not made any testing a priority as BlackBerry has lost a lot of its market share. Even if the BlackBerry has been doing well overseas, U.S. was one market that has been hurt. Also a research by IDC showed how shipments of Blackberry phones went down from 46 percent to 2 percent.

Heins said that BlackBerry has to regain its market share in U.S. if at all it needs to be successful, asserting that BlackBerry should absolutely turn them around. Though initial sales seemed encouraging, it was essential for the company to make sure that it saw its success very soon.

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