E-commerce Sites Ride High on Google Online Shopping Fest
"We sold 50 apartments with a sales value of over 25 crore across four projects during four days of GOSF. Around 30% booking came from NRIs and 40% from tier 2 cities," he said.
Among other e-commerce websites, Freecultr saw four times more transactions during the shopping fest. The traffic on TrendIn went up by 50% within hours of GOSF, transactions went up 10 times at Snapdeal, three times at CashCaro, almost 10 times at ShopMyWorld and almost three times at Nykaa. At Puma's online store, the number of new visitors increased by around 80%.
Google said that apparels and electronics were the categories that saw biggest jump.
For consumers, the GOSF turned out to be a mixed bag. Most of the consumers said that it was better than the one held in 2012. "I found some good deals at Jabong. It had good discounts and latest collection," said Mayur Aggarwal, who shopped from the site.
But some were also disappointed at not finding the deals they had hoped for.
"I was waiting for the GOSF eagerly but I didn't get the deals I wanted. Last year I paid Rs 36,000 for an iPad Mini that has an MRP of 41,900. Also, I bought a Galaxy Note 2 and saved Rs 4,000. But this year, I did not find similar deals," said Kamal Tekwani, a businessman. "This year the deals were mostly for clothes and shoes and they were not unique."
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