In using said button, you don’t exclude yourself from all Web tracking—you just say that you don’t want advertisers, banks, insurance agencies, healthcare institutions, and potential or past employers to use your information. However, the data can still be used for purposes such as “market research” or “product development” and all of it can still be acquired by law enforcement officers.

Social networks such as Facebook will not be hindered by this development, and will still continue to track their members via the “like” button and other such activities that indicate preferences.

Moreover, you can expect Internet content to be a lot more expensive, since ads are what make free or low-cost Internet content available to you. Most ad-supported companies will find it harder to sell their advertisements with the move to obstruct data-tracking.

Privacy isn’t a norm anymore. Surprised?