Data supply chain – Changing the way data is handled to put information into broader circulation: Data technologies are evolving rapidly, but most have been adopted in a piecemeal fashion. As a result, enterprise data is vastly underutilized. Currently, just one in five organizations integrates data across the enterprise. To truly unlock data’s potential value, companies must start treating it more as a supply chain, enabling its easy and useful flow through their entire organizations, and eventually throughout their ecosystems. Companies such as Google and Walgreens have adopted this approach by opening up APIs; more than 800,000 websites now use Google Maps data, and third-party developers are able to include the ability to scan barcodes from Walgreens’ prescription bottles into their apps to make it easier for people to refill prescriptions.

 Harnessing Hyperscale – Hardware is back (and never really went away): The hardware world is now a hotbed of innovation as demand soars for bigger and faster data centers. Advances in areas such as power consumption, processers, solid state memory, and infrastructure architectures are giving enterprises new opportunities to massively scale, increase efficiency, drive down costs, and enable their systems to perform at higher levels than ever before. As companies digitize their businesses, more and more will see hardware as essential to enabling their next wave of growth.

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