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Why Was Steve Jobs Fired From Apple?

By SiliconIndia   |   Tuesday, 10 September 2013, 11:12 Hrs
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Bangalore: The charismatic co-founder of Apple, Steve Jobs wasn’t always the best, reveals John Sculley, former CEO of the company. In the recent Forbes Global CEO Conference in Indonesia, Sculley recalled the incidents that led to Jobs getting fired from the company he founded, back in 1985.

According to Sculley, who shared good friendship with Steve Jobs, a split of interest that occurred while introducing second generation Mac, the Macintosh Office into market caused Jobs’ departure from the company. “Jobs wasn’t a great executive back those days,” said Sculley. The report on Fox News further gave insights into the event. The negative reception of Mac was unbearable for Jobs who insisted on reducing the price, as the product was ridiculed as a toy. However dropping the price and moving the advertisement was not acceptable to Sculley, who resisted it and asked board to look into the matters. The board came into scene and agreed with Sculley, following which Steve Jobs was fired.

The rest is history with a bit of irony; almost 10 years later, Apple bought NeXT, the company owned by Steve Jobs and made him the CEO. Later, under his leadership, the Cupertino giant headed to become one of most profitable companies in the world.

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