Bangalore: Modern day social networking websites such as Facebook and Twitter help to stay more connected, hence two out of three internet users in India access social media websites every day. In order to reach the niche audience, recruit people and organize mass protests, social media has turned out to be a trend-setter for organizations, brands and recruiters, as per ET reports.

According to a study by research firm IMRB International and Internet and Mobile Association of India, around 60percent of Social media access happens from small towns. The infographic image released as part of the study reveals that out of the 111 million Internet users in the country, the active Internet users consist of 89 million and the total social media users are 66 million.

In terms of mobile Internet, the active mobile internet user base in India is of 39.7 million and the active social media user base is 32.5 million. Besides, it also reveals the leading social websites in the country where Facebook tops the list by 97percent, followed by Google+ of 34percent, LinkedIn 17percent, Twitter 17percent, Orkut 14percent and finally Ibibo 6percent.

As per the estimated figures of users in India, Facebook has an access of 65 million, LinkedIn of 18 million and Twitter of 16 million and in terms of activities used on social sites, using apps ranks the most with 73percent than accessing groups with 47percent.

Read more: 10 Countries With World's Fastest Internet