Technology's Biggest Broken Promises


Bangalore: Technology is such a world where numerous ideas come in like bubbles and they exhibit a momentary life at times. Most of such innovations, which came with big promises had gone silently without making a lasting impression in the market.

It is true that without proper marketing, tech-products have little existence. But more than how grand a product makes its entry to the market, at the end; it is the performance it delivers buys popularity for that product among the buyers.

Let us have a look at tech-world’s biggest broken promises. Those highly hailed products with ideas ahead of their time failed some way or the other and were put behind.

# 13 Sony Betamax

When Betamax was launched in 1975, it was hailed by Sony’s co-founder Akio Morita as one of the most revolutionary products ever produced by the company. The device was meant to create perfect video recordings of TV shows on video cassette recorder. “The public does not know what is possible; we do,” Morita claimed.

But the innovation, which was rather costly, had a short recording time. This pushed it behind the other cheaper but competent imported VHS machines in the market. It eventually ended Sony’s dream to dominate home sales. After having meager sales records the company had to pull it back officially in 2002.