Anupam Vasudev, Chief Marketing Officer, Aircel, said “Aircel has positioned itself as a leading innovative mobile services provider with a focus on data. For the uptake of data services in the country, it is critical to empower the customers to make them realize the immense potential of data in today’s digital age and constantly educate them on how it can make their lives better. In line with our objective, we are delighted to partner with Samsung and Google for this unique initiative which will enable women to learn and use internet in their daily lives and benefit from it”.

Executed through ground activations, HWGO activations will have trainers using Samsung smartphones powered by Aircel data to demonstrate the ease of using the Internet for various purposes. They will also get a chance to try out what they learn, on Samsung smartphones available for demonstration purposes at each activation location and can get their queries resolved through a dedicated Helping Women Get Online toll free number 1800 41 999 77 set up under this initiative.

To maintain continuity from the training sessions, Samsung facilitators present at each activation platform will offer hands on experience to women on how to use internet on a mobile platform. Aircel will provide free 500 MB data access for up to 6 months with select Samsung smartphone purchase to encourage women to go online and explore the world of internet through their mobile phone screens.  

Samsung’s participation in this campaign will be crucial in addressing the issue of access identified by IMRB as a key barrier for women getting online, as Internet access through mobile phones is considered the next technological leapfrog in India. In this process, Aircel’s relevant, customized and affordable data offerings will pave the way for digital inclusion of these women.  Samsung smartphones – available at a range of prices and incorporating various language features – will enable women reached by the campaign to quickly understand the ease and use of going online, often in the language they are literate in.