New Software To Analyse Your Tweets Better

Thursday, 28 August 2014, 11:00 Hrs
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WASHINGTON: Researchers have developed a more accurate Twitter analysis tool — a software programme that helps deciphers ‘trends’ on the microblogging website.

“Trending” topics on the social media platform Twitter show the quantity of tweets associated with a specific event.

However, trends only show the highest volume keywords and hashtags, and may not give qualitative information about the tweets themselves.

Now, using data associated with the Super Bowl, the annual championship game of the U.S National Football League (NFL), and World Series — the annual championship series of North American—based Major League Baseball (MLB), researchers at the University of Missouri have developed and validated a software programme that analyses event—based tweets and measures the context of tweets rather than just the quantity.

The programme will help Twitter analysts gain better insight into human behaviour associated with trends and events.

“Trends on Twitter are almost always associated with hashtags, which only gives you part of the story,” said Sean Goggins, assistant professor in the School of Information Science and Learning Technologies at MU.

“When analysing tweets that are connected to an action or event, looking for specific words at the beginning of the tweets gives us a better indication of what is occurring, rather than only looking at hashtags,” said Goggins.

Goggins partnered with Ian Graves, a doctoral student in the Computer Science and IT Department at the College of Engineering at MU, to develop the software that analyses tweets based on the words found within the tweets.

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Source: PTI

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