Microsoft Releases Campaign To Ridicule Google
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Microsoft Releases Campaign To Ridicule Google

By SiliconIndia   |   Thursday, 29 November 2012, 08:04 Hrs
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Bangalore: Microsoft took its rivalry with Google to next level by its latest smear campaign the search giant, saying “Google is a lousy holiday shopping guide.”



Microsoft started the attack on Wednesday with a marketing campaign targeting the recent changes in the way Google operates the section of the search engine devoted to shopping results. This change has made the merchants to pay Google to have their products listed in the shopping section.  



In its new ad the Redmond based company contends that the Google’s new approach betrays the longstanding commitment to provide the most trustworthy results on the Wednesday, even if it means some dents into its revenue. To nail its point straight, Microsoft warned the consumers about the risk of getting “scroogled” if they rely on shopping services by Google.   



This campaign will be highlighted across media sections, to be telecasted in TV commercials scheduled to run on NBC and CNN and also in the news paper adds which includes The New York Times, The Wall Street Journal and The Washington Post. And the software giant went a step further, displaying its blitz on billboards and on an exclusive new website Scroogled.com.



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