Bangalore: 2013 is going to witness almost 2.7 lakh crores worth software outsourcing deals coming up for renewal, which constitutes almost half the size of the Indian information technology industry. The Indian service providers are eagerly approaching this prospect in what is expected to be, a fierce fight for contracts, reports TOI.

Price discounting is nothing new, but the coming battle seems be to a serious one as some of the restraints that kept rivals under control seems to have scrapped away.

Besides all underlying factors, it is the shape in which the software service is in entering 2013 after leaving behind one of the most forgetful years in its history.

According to N Chandrasekaran, CEO of India’s largest software exporter Tata Consultancy Services, “being irrational depends upon the situation one is in. TCS which is steady towards industry growth looks forward to be optimistic about the sector’s prospect and is in good shape among other Indian information technology companies.”

The top four IT services companies – TCS, Infosys, Wipro and HCL technologies have their results announced for the October – December quarter.

Corporations Demanding Outcomes

TO I reports that the top four IT service companies are being seen as indicators that the phase of slow growth may come to an end. However, India’s software exports may barely grow by double digits, while the company copes with fundamental, technological and business model transformation. The certainties of linear growth where revenue is directly proportional to the number of employees is fading away and corporations are demanding outcomes rather than showing efforts.

Read: TCS Is On The Positive Side As Infosys Looks On