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Google's Secret Plan To Gun Down Amazon From Online Retail Space

By SiliconIndia   |   Monday, 03 December 2012, 12:08 Hrs
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Bangalore: Google, a company which likes to experiment into areas other than search, is now headed to the territory of Amazon- the world’s largest online retailer. Google’s recent acquisition makes things more clear, reports Business Insider.

The California based search giant had bought BufferBox Inc, a startup for an undisclosed sum. What BufferBox does is simple- It provides users with temporary lockers in central locations which can accept packages sent by online retailers. Users sign up for a BufferBox address, which is provided to the online merchant. When a parcel arrives at one of BufferBox’s self-serve kiosks, the users receives an email and can pick up their package using a one-time-use code. The locker can then be used to store a package from another user.

The company which is currently offering a free service, plans to undercut even the cheapest shipping charges in the future, after it builds a considerable user base.

But Google’s acquisition of such a company elates suspicion, since it is completely an unrelated area. But according to The Economist, here is the reason:   “Google is experimenting with a service that would let folk find goods online, order them and have them delivered within a day for a modest fee!” The proposed service seems similar to the ‘Prime’ service from Amazon, which was hugely successful. It coasted $79 a year for Amazon’s Prime. “Rather than try to replicate the e-commerce giant’s extensive network of warehouses, Google is looking for partnerships with shipping companies and retailers instead. But if it is serious about taking on Amazon, it may ultimately have to buy a logistics firm," stated The Economist.

And for a company like Google with immense cash pile in hand, buying a logistics firm is not a big task. Be cautious, Amazon!

Read: 7 Worst Tech Mergers Of All Time

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