Google-Audi Tie-Up To Challenge Apple's "iOS In The Car"

By SiliconIndia   |   Tuesday, 31 December 2013, 11:10 Hrs
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Bangalore: Tech giant Google and German automaker Audi, reportedly, are to announce their tie-up at the Consumer Electronics Show (CES) next week in Las Vegas. The tie-up apparently is to compete with Apple and its ‘iOS in the Car’ program which was announced last year. Google is intending to take its battle with Apple to the next level with this in-car Android powered infotainment system, reports The Times of India.

Apple has since then, signed up BMW, Honda, Mercedes, Nissan, Ferrari, Hyundai, Kia, and Infiniti to integrate its iOS features in the car. Even though Google is a bit late, it has an upper hand in the sense that, the search giant’s popular OS will run on the car’s native hardware and does not require any tailor-made hardware which is required for Apple’s iOS.

Reports suggest that Google and Audi are working with several other technology companies on the project including chip maker Nvidia. The aim of this collaboration, which will be disclosed at the CES next week, seems to be to give drivers and passengers access to music, navigation, apps and services that are similar to those on Android Smartphones.

Apple expects a select few cars equipped with iOS information and entertainment systems to start rolling out in 2015. On the other hand, reports indicate that Google and Audi will outline plans to offer Android powered systems in new models that are due to arrive in the next four years.

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