Forget Ads, Sponsors Are Now Paying For Online Articles Too!


Bangalore: The online media used to offer advertisement space for the sponsors, but it’s an old story. The latest one is that some of the articles featuring on the media websites are too being paid.

For instance, Mashable.com is running a series of articles under ‘What’s inside’ category. These articles look same as that of the editorial articles, but the difference is, they are sponsored by Snapdragon, the brand of chip made by Qualcomm. The articles, most of them written by Mashable editorial staff, are featured under technology section and they carry news about verity of tech products, and not necessarily all of them have some content on Qulacomm, reports New York Times.

For example, one of the articles on Google Glass technology was shared almost 2,000 times on social media, indicating that, the users couldn’t identify the sponsored articles from the journalistic once.

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