Bangalore: The likes on a page which we see might not be from real fans and Facebook has finally woken up to this fact. It has taken steps to remove Likes on page that may have been gained by inappropriate means and violate Facebook’s terms.

Facebook was started with the principle of ‘real identity’ and it wants the same for its pages too. After calculating, the social networking company estimates that less than 1 percent of Likes will be automatically removed.

Facebook states, “We do not and have never permitted the purchase or sale of Facebook Likes as we only want people connecting to the Pages and brands with whom they have chosen to connect. Beyond the need to maintain authentic relationships on Facebook, these third-party vendors often attempt to use malware or other forms of deception to generate fraudulent Likes, which is harmful to all users and the internet as a whole.”