NEW DELHI: Social networking giant Facebook has rolled out a new "bandwidth targeting" feature globally for advertisers to help them reach people based on the type of network. The move is especially relevant in emerging countries like India, where limited data plans and feature phones are common.

“Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed. That is why we are launching a new feature that enables advertisers to reach people based on the network connection — 2G, 3G or 4G — they most often use when accessing Facebook," the social media giant said in a blogpost.

The U.S-based firm, which has over 1.32 billion users globally, already offers advertisers to reach people based on the type of device they use (smartphones, feature phones and tablets) as well as device model and operating system.

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