London: Facebook is “dead and buried” for young people in the UK, who are moving on to “cooler things”, according to a major study of social media.

Professor Daniel Miller is one of team of eight ethnographic researchers based at University College London who are working on a study across seven countries including India, China, Brazil and the UK to examine social media trends.

Miller said the social networking site was “simply not cool any more”.

“What we've learned from working with 16 to 18-year-olds in the UK is that Facebook is not just on the slide, it is basically dead and buried,” said Miller.

Children and teenagers are increasingly communicating through newer contenders such as Twitter, Instagram, SnapChat and WhatsApp.

The young people are apparently logging off to avoid the stigma of using the same site as the older generation - and to keep their indiscretions private from relatives, ‘The Times’ reported.

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