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Despite Marketing Blitz, Discounts, Apple Is Struggling With iPhone Sales In India

By SiliconIndia   |   Wednesday, 17 July 2013, 11:31 Hrs
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Bangalore: The iPhone sales in India has seen a steep fall in the first quarter of 2013, a trend that the market analysts say will persist into later part of the year as Apple is trying to make deeper inroads into the Indian Smartphone market, the third largest in the world, after U.S. and China, reports Economic Times.

iPhone sales in India were at peek when the iPhone 5 was released in November last year. And soon, Apple tried to follow up its success by introducing lucrative offers like trade-in discounts, subsidies for students and a credit card rebate with American Express, and high voltage market blitz like the full page ads on the popular Indian dailies.

But despite attractive discounts and marketing blitz, the iPhone sales have plunged over three months starting from January through March, this year. "The October-December quarter was an exceptional one for iPhone, but that hasn't been the case since then," said Manasi Yadav, market analyst for IDC.

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