Dell Computers To Shift Focus To Notebooks
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Dell Computers To Shift Focus To Notebooks

Wednesday, 31 October 2012, 05:18 Hrs
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Mumbai: Dell Computers today said that going forward, it would shift its focus more on to notebooks as the category has a huge potential in this market. "If you look at market like this, I see huge potential for notebooks. That is the biggest segment that is growing, largely because of growing work force and consumers who want mobility.

Tablets will pick up like a secondary device, but primarily it will still be notebooks," Dell India executive Director (Marketing) P Krishnakumar told PTI here.

He said the company enjoys a market share of 30 per cent in the notebook space in the business-to-business (B2B) space and close to 17 percent in the consumer space.

Taking a cue from the parent, Dell will no longer focus on smart phones and will only focus on the desktops, notebooks and tablets, he added. "Globally, we have announced that we are not going to be present in the smart phone category. Because that is a different segment how the end-user computing happens. We have decided as a company to focus our energies on desktop, notebooks, all in one and tablet," he added.

On the PC market, he said there is a huge potential here as the PC penetration is quite low, but hasn't exactly translated into growth. "The PC penetration here is just 7 per cent, though in urban areas it is 45 per cent. In developed countries, it is close to 98 per cent...The industry has not had the growth we were expecting in the last few years," he said.

Source: PTI
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