Bangalore: After seeing a threefold rise in Apple India’s revenue to over 2000 crore till March 2012, analysts are now expecting iPhone sales to surge further propelling the company’s revenues  to cross 5400 crore ($1 billion) this fiscal year.

Though Apple did not disclose financial results for the Indian unit, the latest filings with the Registrar of Companies show that Apple India’s revenue rose from 620 crore to 2003.9 crore which is a 223 percent rise in the fiscal year of 2012. Indian unit’s net profit shot up 431 percent to 311.5 crore from 58.6 crore, during the same period.

The mind blowing figures could be a result of Apple India’s fine marketing strategies and focus in 2011 to 2012 fiscal year. The company has also realized India’s potential after looking at the numbers, says Manasi Yadav of IDC, a firm that tracks the sales of technology products.

As the past six months saw iPhone shipments rising considerably, a Singapore based market researcher Canalys, has stated that the unbelievable growth in sales would continue this year, making Apple reach $1 billion in revenue from 2013 to 2014 and that Apple would have grossed $500 million through iPhone sales in India alone from 2012 to 2013. Canalys’ mobile phone analyst Jessica Kwee also says that iPhone shipments to India would range from six to seven lakh units this year, as compared to 4 lakh during 2011 to 2012.

However, there has been no response from an Apple Spokesperson in the regional headquarters in London, with regards to an email that was sent by Times of India.

Over the years India has not been the target for Apple. But the company is now focused on expanding the Indian team by introducing new models close to their global launch. It has changed its sales model in 2012, by appointing two retail distributors, advertizing immeasurably and launching EMI schemes for Smartphones.

A new attractive buyback scheme for iPhone 4, which costs 26,500 has also been announced. The scheme offers minimum buyback amount of 7000 for old Smartphones, usually targeted at users of other brands.

Besides this Smartphone mania, Apple has been picking up on tablets and computer businesses. In the last quarter it had announced EMI schemes for iPads and new promotional offers for Mac personal computers too.

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