Apple To Triple Its Presence In India
Apple has not opened any of its iconic company-owned stores in India. It comes in accordance with the law here, that states single-brand companies like Apple can operate fully-owned stores, but it is compulsory for such firms to source 30 percent of the goods they sell here from local vendors, and Apple does not manufacture any of its products here.
However, the Cupertino based company has asked its franchisees to upgrade Apple exclusive stores in India to global specifications, including designing, lay-outs, fit-outs, and is even sending its global suppliers to fit those stores.
Reliance Retail, Apple's largest premium reseller in India, is already planning to expand the number of Apple iStores from 20 at present. "After consolidating our operations, we are currently looking at several properties for Apple stores. The existing stores and newer ones will be remodeled with newer fixtures that Apple uses in some of its best stores internationally to provide a far superior consumer experience," Brian Bade, CEO at Reliance Digital, said.