Apple On A Secret Mission: Acquires Redmatica

By SiliconIndia   |   Thursday, 31 May 2012, 10:13 Hrs   |    1 Comments
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Bangalore: The world eagerly awaits Apple to launch new products. But the company is a master at keeping product details a hushed secret. A news story about them being in the middle of a takeover of an Italian company, Redmatica which builds music editing software for Mac platforms has fueled the discussion about Apple coming up with a new product. The details of the deal were first reported by Fanpage an Italian website.

It is not yet evident what Apple could want from a company that has an annual turnover less than $124,000. They could use Redmatica’s transient-chopping technology to automatically and anonymously chop up the Siri speech-content into syllables and thus be able to improve Siri quickly. In addition to their expert software, Apple could also be looking at the talent that works for creating the software, although there is no news about the future of the employees in the Italian company.

Redmatica makes four pieces of audio software, including tools for sampling, editing, and library management. Its flagship product, Keymap Pro, features optional integration with Apple’s audio applications Logic, Mainstage, and GarageBand. Their software is of high quality and has received positive user reviews.

Apple had earlier taken over a range of music based companies. SoundJam MP was acquired and turned into iTunes. Similar was the fate of Emagic which later became Logic Pro. Also the streaming music service was acquired. The project was scrapped later in 2010. They have not acquired any company in the past few months.

Tim cook recently talked about what we could expect from Apple in the near future while opening the Wall Street Journal's D10 conference. He was very secretive and did not let out any details about the deal or any other product. He kept dropping hints that the company is “going to introduce some great stuff. I think you're going to love it." the possibilities are very interesting.

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