8 Great Tech Brands Losing Money
Lost: $205 million for the third quarter of the fiscal year 2011
EA created the super hit successes such as FIFA 12, NFS and Battlefield 3 which have sold over 10 million copies worldwide. But the company has not done well in the social gaming market. The company launched ‘The Sims Social’ as a competitor to Zinga but it did not do well. It was considered as a gamble on their part since they spent a lot of money in the social gaming area. As a result the company has lost $205 million for the third quarter of the fiscal year 2011 even though they generated $1.06 billion in net revenue over the same period of time.