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8 Successful Companies Who Changed Domain Names

By SiliconIndia   |   Thursday, 10 January 2013, 12:43 Hrs
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Bangalore: Domain names are the first things which get noticed by the audience and they are the ones which define what the company stands for. Lately domain names have became the toast of the time be it for rebranding, re-launching, brand confusion, vagueness, or just to attract eye balls. So a lot of successful companies, be it Google, Facebook or others, opted to change the name of their website. More often than not, creators shell out big money to purchase already existing domain names not only to simplify traffic flow, but to make sure they match perfectly with the brand. Here are the 8 such successful companies, compiled by Mashable who renamed domain names and they not only survived the switch but have thrived ever since.

#8 Ask.com

Ask.com is the most famous question answering focused web search engine founded in 1996 by Garrett Gruener and David Warthen in Berkeley, California. It is the first search engine capable of responding to questions, not just keywords. It was first names as “AskJeevs.com” before it took the present domain name. Its well-known mascot Jeeves, a cartoon butler, was based off an English valet in author P.G. Wodehouse's novels. In a 2006 re-launch, the company decided to "retire" Jeeves and rename the site "Ask.com," in an effort to create a more focused search experience.

Read also: 10 Tech Companies To Keep an Eye On In 2013

Read: The 10 Most Expensive Domain Names Of 2012

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