#6 Brazil

Smartphone users – 20 per cent of total mobile phone users

Total number of Smartphone Users – 55 million

Brazil's mobile market is the sixth largest in the world, the country being home to more than one

third of all mobile users in Latin America and the Caribbean. Thanks to the rules attached to the 3G licences auctioned in December 2007, almost all of Brazil's municipalities receive mobile services.

Brazil is a traditionally feature phone-centric country when it comes to mobile, but a few factors are colliding to make Smartphones a smarter choice in 2013: carriers are starting to offer cheaper data plans, free Wi-Fi access is becoming more widely available across the country and lower end Smartphone devices are hitting the market. App stores are also become more widely populated with free or inexpensive Android-focused apps, since that appears to be the OS of choice in Brazil. And if Google Play starts using carrier billing in 2013, app sales are bound to see a significant bump.

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