#3 Apple’s top secrete studio buzzes with techno music

Jony loves techno music. It's often played in Apple's top secret design studio, which is described in the book as a noisy and "chaotic" place full of music and designers skateboarding and playing soccer.

#2 Jony Ive was on the verge to quite Apple job before Jobs made his comeback

After Jobs was expelled from the company he cofounded by John Sculley who headed the Apple board, Jony Ive was placed under the new boss Jon Rubinstein. When Ive was about to quite the job at Apple, the new boss gave him a raise and a pep talk, convinced him otherwise. "We told him that we were going to struggle to get through where the company was then, and that once we turned the company, we were going to make history," Rubinstein says in the book. "Those were the terms we used to keep him at Apple."

#1 Ive doesn’t wants to be Apple’s CEO

The colleagues of Jony Ive say that he doesn’t wants to be CEO of the Cupertino giant. One former member of his design team told Kahney that "Jony doesn't care about all those aspects of running a company."

Read Also: Now Use Your Smartphone To Control A Paper Airplane and Low-cost Smartphones cannibalize Feature Phone Market In India: Report