7. Don't Be Fooled By Our Soft Sell

Apple's staff knows if children want Apple's products their parents will want them too and they never engage customers with tech-talk. “They always start off by asking you about your lifestyle and your needs. They emotionally engage you so it's harder to say no to their products", says Martin Lindstrom, author of Brandwashed. Other electronic stores focus on price and technical specifications. The modern glass-door store designs are another important piece of Apple's retailing strategy.

8. Our Features are Falling Behind

Some consumers want Apple's iPhone to bring out bigger screens. Motorola Droid Razr Maxx and HTC's One X’s 4.3-inch display and Samsung Galaxy SIII’s 4.8-inch display, makes the iPhone feel dated.

Also, Samsung's new SIII has removable battery, allowing consumers to carry a replacement. The battery too has more power than the iPhone more than 10 hours talk time versus eight hours for the iPhone on 3G.

“The Samsung SIII is the best iPhone competitor in the space today. In many respects, it's even better than the iPhone", says technology analyst Kagan.

Even Siri, the biggest new features on the iPhone 4S has not lived up to customers' expectations.

In fact, Samsung recently overtook Apple to become the number one Smartphone vendor by volume, according to research firm Strategy Analytics.