#2 Google

Brand value: $US93.3 Billion

Last year's rank: 4

Change in value: Up 34 percent

From its self-driving cars to taking advantage of Apple’s Maps fumble to releasing Google Glass, the company once described as a search engine has found its voice as a true leader of the technology age. Tech-savvy or not, anyone who has continuous, or even intermittent, access to the internet is aware of the brand, and likely a user of at least one of its numerous offerings. Whether through phone, tablet, computer, or car, the brand is ever-present. As powerful as it is ubiquitous, Google controls about one-third of all online advertising spending, according to eMarketer research.

#1 Apple

Brand value: $98.3 Billion

Last year's rank: 2

Change in value: Up 28 percent

Apple’s latest offerings, iPhone 5S is a consumer delight. There are 72 million Macs in use, and in the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores. With “Think Different” campaign, Apple’s designers and engineers revamped their operating system, iOS7 which powers the iPhone, iPad, and iPod touch.

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