10. Google Apps vs. Microsoft Office

Google’s acquisition of QuickOffice shows the seriousness with which Google is pursuing the Office market. QuickOffice allows offline editing of files, something that Google will integrate within their own Docs products. On the other hand, Microsoft is rumored to soon be coming out with an iPad Office app. This means that Google and Microsoft will be competing across every platform: online, the desktop and mobile.

Google will have to struggle hard against Microsoft, but they can gain a significant portion of the Office market, which is Microsoft's biggest profit-earner.

Microsoft Office has a lot of complex feature which is not relevant to most people. So there is a possibility that Google Apps may be able to gain a large share by making the simple things a little better. Another potential advantage for Google is that it has search, which can be connected to the Docs to make it more efficient.