India’s largest skill-based casual gaming company, Zupee said it has formed a first-of-its-kind strategic partnership with Reliance's Jio Platforms Limited.

The aim is to build an ecosystem that will facilitate faster and more efficient development and distribution of products and services, with this new synergy that will benefit Zupee customers. Emphasis will be on rolling out more quality games in multiple languages to as many users as possible, with the new partnership in place with the ambition of making Zupee the biggest gaming platform in India.

“Jio is the perfect partner for this journey as we look to penetrate the remotest areas of India all the way to the most disadvantaged people to bring them into the fold,” said Dilsher Singh, founder and CEO, Zupee. “This resonates firmly with our idea of the internet of the future which would be open, permissionless, decentralized and limitless.”

Singh said Indian smartphone exports are expected to increase from USD 3.6 billion in 2020-21 to USD 55 billion in 2025-26 which is a 15x growth. “As a home-grown startup, we want to put Indian products and games on all those devices that can take the India story to the world,” said Singh. “We will do this while continuing to make games that entertain and put smiles on the faces of millions of people around the world.”

With an extension of USD 30 million that was already raised, Zupee recently completed a USD 102 million Series B funding round. Zupee said it will continue to develop new forms of purposeful entertainment that can engage, empower and entertain the users.

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