Yamaha Motors, a prominent Japanese two-wheeler manufacturer, has undertaken a strategic investment in Royal Brothers, a two-wheeler rental startup based in Bengaluru. This investment is made through Yamaha Motor Co's Indian subsidiary, Moto Business Service India (MBSI), and is accompanied by a collaborative agreement with Royal Brothers aimed at supporting and facilitating the expansion of their business throughout India. In 2021, Moto Business Service India was founded, with Royal Brothers being its inaugural business partner. MBSI is actively exploring opportunities to form additional partnerships with similar companies in the future.

Yamaha Motor has identified mobility services as a new business segment within its medium-term management plan for 2022-2024. As part of this plan, the company is collaborating with local firms worldwide to invest in the shared mobility sector and enhance its presence in the mobility services industry. Royal Brothers, a two-wheeler rental startup, operates in various cities including Bengaluru, Mysuru, Kodagu, Hubli-Dharwad, offering both short-term and long-term rental options to its customers.

Abhishek Chandrashekar, CEO of Royal Brothers, expressed the startup's ambition to facilitate motorcycle access for 500 million Indians without requiring them to own a vehicle. With this partnership, Chandrashekhar also aims to expand into the business-to-business sector, catering to companies in need of last-mile delivery solutions. Following the recent investment, MBSI has initiated the deployment of more than 1,000 vehicles on the Royal Brothers platform in South India, with plans to extend their services to the entire country.

Nakao Hiroshi, Managing Director of MBSI, emphasized Royal Brothers as a key strategic partner and highlighted that Yamaha Motor's investment would support the expansion of Royal Brothers' vehicle and service offerings throughout India. The intention is to revolutionize the shared mobility landscape in India by leveraging the financial and strategic expertise of stakeholders.