YAAP Digital Joins Hands with Ideabaaz to Ignite India's Grassroots Startup Revolution
By
siliconindia | Tuesday, 01 July 2025, 05:19 Hrs
- Ideabaaz partners with YAAP Digital as its integrated marketing agency to amplify its reach across digital and offline platforms.
- Founded by Jeet Wagh, Ideabaaz empowers Tier 2 and Tier 3 entrepreneurs to pitch ideas in any Indian language, free from traditional startup barriers.
- YAAP will lead branding, storytelling, and activations, aiming to establish Ideabaaz as a culturally rooted, nationwide entrepreneurial movement.
In a strategic move aimed at empowering grassroots entrepreneurship, Ideabaaz a national platform supporting Indian founders with funding, mentorship, and exposure has appointed YAAP Digital as its integrated marketing partner. The collaboration is set to amplify Ideabaaz’s presence across digital and offline channels, establishing it as a cultural and entrepreneurial movement that resonates with innovators nationwide.
Co-founded by media entrepreneur Jeet Wagh, Ideabaaz aims to democratize opportunity by providing a stage for dreamers, doers, and disruptors from Tier 2 and Tier 3 cities. The platform invites founders to pitch their ideas in any Indian language, removing the traditional filters of mainstream startup showcases. Featuring real founders, real investors, and real impact, Ideabaaz is on a mission to champion inclusive innovation.
YAAP will spearhead the platform’s brand strategy, storytelling, and go-to-market execution, including digital campaigns, on-ground activations, and strategic alliances. The goal is to ensure Ideabaaz captures national attention while staying culturally authentic and future-ready.
Dr. Atul Hegde, Founder of YAAP, expressed his enthusiasm: “Ideabaaz gives us the rare opportunity to shape a culturally rooted IP from the ground up. It’s not just about scaling a brand it’s about creating lasting impact in India’s startup story”.
Jeet Wagh echoed the sentiment, saying, “Ideabaaz is built on the belief that ambition needs a platform, not a pedigree. With YAAP’s creative firepower, we aim to build something truly iconic that inspires millions".
Ideabaaz is backed by prominent partners including IITM Global, Wizcraft, House of Cheer, Turbostart, and Kuberans. Designed to go beyond just the pitch, the platform seeks to become a scalable, inclusive hub for entrepreneurial storytelling rooted in the real India.

