• WishCare posts 10x growth in two years with Rs  200 Cr revenue in FY25.
• Backed by Unilever Ventures, scaling rapidly across India.
• Bestseller products like Hair Growth Serum and SPF Lip Balm lead on Amazon, Nykaa, Flipkart.

Indian luxury efficacy-focused beauty brand WishCare has breached a landmark milestone, attaining an Annual Run Rate (ARR) of Rs  300 crore and raking in Rs  200 crore in sales for FY 2024–25. This represents a 10x surge within two years, placing it among the nation's quickest-growing indie beauty brands.

Launched in 2020 by Stuti Kothari, Ankit Kothari, and Ayush Kothari, WishCare is renowned for its clinically proven, high-performance, multi-benefit skincare and haircare products. Post-investment by Unilever Ventures in FY24, the company has grown exponentially-10x in 18 months and catering to more than 5 million customers in India.

We've always been product-driven and community-first," stated WishCare Co-founder Stuti Kothari. "This growth is a testament to the trust that our users have placed in us and the power of our innovation engine. We're now preparing to expand worldwide and go omnichannel.

WishCare's portfolio covers hair care, sun care, and body care and features category-leading innovations such as Hair Growth Serum, SPF Lip Balm, and Body Sunscreen. These products have emerged as best-sellers on channels such as Amazon, Nykaa, and Flipkart.

With an imminent global expansion and establishing a robust offline presence, WishCare is cementing its status as a next-gen beauty giant fueled by efficacy, innovation, and consumer trust.