Wipro Consumer Care Ventures has introduced its second fund, Fund II, valued at INR 250 crore. Similar to its initial fund launched around four years ago, which had total capital of INR 200 crore, the new fund's objective is to invest in potential consumer startups originating from the Indian and Southeast Asian markets.

Wipro Consumer Care Ventures, having achieved notable success with Fund I, made ten investments during that period. Despite the challenges prevailing in the investment landscape, the firm advocates for startups to prioritize stability, scalability, and a well-defined path to profitability. Sumit Keshan, Managing Partner at Wipro Consumer Care Ventures, stressed the significance of these elements in the current investment environment.

In its pursuit, Wipro Consumer Care Ventures aims to focus on e-commerce companies at pre-Series A and subsequent stages, seeking to secure a minority stake of up to 25 percent. The targeted sectors include personal care, skin care, home care, wellness, food, fragrances, and related categories. Keshan highlighted the accomplishments of Fund I, citing a Multiple on Invested Capital (MOIC) surpassing 2.2x. The initial fund exhibited substantial returns, notably achieving a remarkable 10X return from investing in The Good Glamm Group in February. Other startups in Wipro Consumer Care Ventures' portfolio comprise LetsShave, Power Gummies, and The Ayurveda Co.