The Entrepreneurial Side Of Bollywood Stars
2. The Label Corp—Suzanne, Malaika, Bipasha
The Label Corp, is a innovative startup that brings products that are handpicked by celebrities to raise the style quotient. The enterprise has Suzanne Khan, Malaika Arora Khan and Bipasha Basu as its investors. The celebrities extends their role by handpicking the merchandise for you in sections named home, closet and trunk. While Suzanne suggests things that you can buy to decorate your home, Malaika takes you to the world of fabric that can match every mood of yours. The Bengali lass, Bipasha picks the best shoes and accessories for you.
The Label Corp was founded by Preeta Sukhtankar, and is based out of Mumbai. It has raised series A funding from Kalaari Capital which was previously known as Indo-U.S. Venture Partners.
3. Yatra.com—Salman Khan: Yatra Online being a seven-year-old travel operator has roped in Bollywood Superstar Salman Khan as its investor in a rather interesting deal. It was a unique ad-for-equity deal where he had to enact in an advertisement for the blooming venture in exchange for 5 percent share in the same. The bollywood star would also be responsible for brand promotion and marketing.
Khan has been making hefty income by delivering hit movies and hosting television shows. He earns big bucks from endorsing products of Suzuki, Ranbaxy, Thumbs Up and History channel. Also, he became the brand ambassador for Britannia’s Tiger biscuit recently.