• TechnoSport to invest Rs 200 crore to open 300 exclusive brand outlets across India.
• Company has achieved 40% CAGR since 2022, driven by e-commerce and modern retail.
• Plans include a new Rs 100 crore manufacturing unit in Odisha to boost production.

TechnoSport, a fast growing Indian activewear startup, is stepping up its retail game with a bold expansion plan. The company has announced an investment of Rs 200 crore to open 300 exclusive brand outlets (EBOs) across the country in the next two years, aiming to strengthen its direct to consumer presence.

Founded by a team with roots in Kolkata, TechnoSport had so far relied mostly on general trade and online channels. However, the decision to expand via EBOs comes after recording an impressive 40% compound annual growth rate (CAGR) since 2022. This growth has been fueled by increasing traction in e-commerce, modern retail, and brand-owned stores.

TechnoSport CEO, Pushpan Maity shared that the brand recently opened its 21st exclusive outlet in Kolkata, marking its second store in West Bengal. The eastern region of India is expected to contribute around 30% of the planned store expansion, reflecting the company’s strong focus on the area.

To support this retail push, TechnoSport is also investing Rs 100 crore in a new manufacturing facility in Odisha, which will complement its existing yarn-to-fabric plant in Tirupur.

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The startup operates in an Rs 4,500 crore activewear market and sees strong demand for international quality, affordable products. TechnoSport targets revenues of Rs 600 crore in FY26 and plans to hit Rs 1,000 crore by FY27, backed by product innovation and retail growth.

The brand offers collections for men, women, kids, and unisex categories, powered by in-house fabric technologies such as Technocool+ (cooling), TechnoGuard (antimicrobial), and UPF 50+ sun protection. While it will introduce winter wear this fiscal, the focus will remain on activewear.