Tech Mahindra Signs strategic partnership deal with Atento to use GenAI in Business
Indian technology firm Tech Mahindra announced a strategic partnership with customer relationship management company Atento. The company also offers business transformation outsourcing in Latin America.
In an official statement, the company informed, the partnership offers end-to-end business transformation solutions and services that leverage Generative AI-powered technologies, along with customer experience (CX) consulting for customers in the United States, Europe, the Middle East, and Africa and Latin American regions.
The strategic combination of Atento’s leadership in nearshore CX capabilities in Latin America and Tech Mahindra’s global footprint and range of services, will surely offer comprehensive suite of business process outsourcing (BPO) services in more than 50 languages.
The official document shows that, the solution will of the enterprises will enhance the efficiency scalability and agility for providing superior digital CX.
The Business Head, Business Process Services, Tech Mahindra, Birendra Sen, commented, “At Tech Mahindra, we are committed to pushing the boundaries of innovation and continuously improving our Business Process Services (BPS) to cater to the evolving needs of our customers. The partnership with Atento will further strengthen our joint positioning in the United States and Europe and tap into new potential business opportunities in Latin America.”
CEO of Atento, Dimitrius Oliveira, opined, “This alliance with one of the world's leading IT companies underscores how Atento continues our ambitious plan to become the leading provider of Business Transformation Outsourcing (BTO) in the markets where we operate, adding value to our clients in the full cycle of their CX transformation.The newly operationalized services will leverage emerging technologies such as GenAI, automation, analytics, process mining, virtual assistants, and conversational AI to drive business growth and improve customer satisfaction.”
