Superfood Brand Nourish You Acquires One Good Vegan Dairy Brand
In a groundbreaking advancement for India's swiftly growing plant-based foods industry, Nourish You, the pioneering superfood brand of the country, is thrilled to declare its full acquisition of One Good, the most cost-effective and adaptable vegan dairy brand in the nation. This strategic initiative marks the most extensive merger and acquisition undertaking in the conscious-consumption sector and marks a crucial juncture in the thriving plant-based foods landscape of India.
Established in 2016 under the name Goodmylk and based in Bengaluru, One Good has gained recognition for its acclaimed lineup of vegan dairy products, encompassing milks, cheeses, chocolates, curd, ghee, butter, and beyond. This acquisition unites two forward-thinking teams, as One Good's leadership, led by CEO & Co-founder Abhay Rangan, CFO & Co-founder Radhika Datt, and COO Dhivakar Sathyamurthy, collaborates with Nourish You.
Nourish You, initially known for pioneering the cultivation of Quinoa and Chia in India, has expanded its footprint from 50 acres to an impressive 5000 acres. The company's foray into the superfoods category, featuring innovative products such as fills, mueslis, and plant-based milk, has positioned its offerings in over 2,500 retail stores. Supported by influential investors like Zerodha's Nikhil Kamath, actor and investor Samantha Ruth Prabhu, Darwinbox's Rohit Chennamaneni, Triumph Group's Y Janardhana Rao, Gruhas Proptech's Abhijeet Pai, and KIMS Hospitals' Abhinay Bollineni, Nourish You ventured into alternative dairy with the successful launch of Millet Mlk in early 2023.
Recognized for its achievement in making vegan milk more economical than cow's milk in certain areas, One Good has been a frontrunner in the vegan dairy sector, having successfully acquired three plant-based companies thus far. The brand is committed to its mission of providing high-quality products/services, easily accessible plant-based nutrition for everyone, aligning seamlessly with Nourish You's pledge to animal welfare and the provision of wholesome, reasonably priced plant-based foods.
Krishna Reddy, Co-founder of Nourish You, commented on the acquisition, stating, "From introducing India to the power of superfoods and now acquiring One Good, Nourish You evolves from being a superfood brand to a plant-based brand, embracing a more inclusive vision". Reddy emphasized the revolutionary journey of One Good, born with a vision to create a major dairy company without reliance on animals, led by a dedicated team of vegans committed to innovation and animal protection.
Abhay Rangan, CEO and Co-founder of One Good, expressed excitement about joining the Nourish You family, saying, "Our journey towards creating One Good was ignited by a passion for animal rights and a dedication to accessible and affordable plant-based alternatives for all. We are excited about being a part of Nourish You's incredible platform and leveraging their scale and operational excellence to build India's biggest plant-based dairy company". The amalgamation of Nourish You's growing retail presence with One Good's robust direct-to-consumer engagement positions the unified entity as the go-to destination for innovative plant-based alternatives in India, reinforcing the commitment to make healthy, flavorful plant-based foods accessible to all.
