Startups Revamp The Recruitment Process to Discover Unique Talents


Technology based company Treebo Hotels indulges candidates in a live internship program with the company for a week or two aiming to solve the real world problems. The trial period helps the company to judge the skill set of the candidates efficiently. The short term projects have proved to be useful in the firm’s business development and engineering teams. Candidates on full-time jobs also have the opportunity of working with the startup on weekends and all the candidates working on the internship are provided with stipends. In short, a news app conducts a similar kind of trail for the shortlisted potential recruits which lasts for two days.

To display a peculiar and funny image, CouponDunia website features an announcement on its Careers page which says "Apply now for 20% easier interview questions". It is a hyperlink used to draft a mail to the recruiter on behalf of the candidate.

Belong is another startup dealing with the process of talent acquisition. With their search and recommendation platform, the company inspects potential candidate profiles who can meet the company's skill requirements and culture.

Letscorp, an HR solutions provider uses HappiNex to recruit professionals. HappiNex is a self designed personal and professional happiness index. It yields an Occupational Discovery Test as well as an occupational suitability index deployed across roles and levels.

BankBazaar stages an online marketplace for instant customized rate quotes on credit cards, loans and insurance products. The company follows a unique recruitment style which involves conducting casual interactions with candidates to evaluate their overall personality and attitude towards life and work. Junior members are also eligible to take part in the interactions, which indirectly triggers a highly collaborative and friendly environment at workplace.

"The interviewing panel, too, is not restricted to a particular team and often comprises experts from the length and breadth of the organization, for better visibility and evaluation," said Sriram Vaidhyanathan, HR head, BankBazaar.

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