Simpl Launches Elevate to Cut CAC and Lift Conversions
- Simpl Elevate helps D2C brands boost conversions without increasing ad spends.
- Reduces cart drop-offs and COD return risks with ready-to-use payment and marketing tools.
- Quick and easy setup fully self-serve and live in under 24 hours.
As India gears up for the festive season, D2C brands are bracing for a challenging period. While this season is typically the most profitable of the year, rising customer acquisition costs (CAC) are eating into margins, making it harder for early-stage brands to see returns on their ad spends.
Simpl, a leading cardless buy-now-pay-later (BNPL) provider, has launched Simpl Elevate to tackle this very problem. The new solution aims to help D2C brands manage rising ad costs and improve returns, ensuring that every rupee spent delivers better results.
The challenge for many brands is clear: while traffic may be strong, a significant number of visitors abandon carts before completing purchases. This results in low conversion rates and poor return on ad spend (ROAS). Simpl Elevate addresses this issue head-on.
“Clients repeatedly asked us how to lift conversion rates without increasing ad spends. Elevate is a direct response to this problem,” said Nitya Sharma, Co-founder and CEO of Simpl.
The programme provides D2C brands with a step-by-step guide to payment innovations and ready-to-use marketing assets. These tools help reduce cart drop-offs, manage cash-on-delivery return risks, and boost conversions. Together, these features drive higher returns from existing traffic and improve overall RoI.
Designed for speed and ease, Simpl Elevate is fully self-serve and can be set up in less than 24 hours, making it an attractive solution for brands looking to maximize festive season sales without additional marketing spend.
With this launch, Simpl aims to empower India’s D2C startups to navigate the competitive festive market more efficiently, turning traffic into tangible revenue while keeping costs under control.
