Shiprocket and Truecaller Partner for Online Sellers
Shiprocket, a prominent eCommerce enablement platform in India, has entered into a strategic partnership with Truecaller, a globally recognized communication platform, to cater to the evolving dynamics of mobile commerce. The collaboration seeks to transform the online shopping experience and provide support to independent eCommerce merchants across India. Focused on simplifying mobile onboarding and shopping processes, the alliance is poised to offer a smooth consumer experience for Shiprocket's 3 lakh merchants.
Aligned with the anticipated substantial growth in mobile commerce, projected to reach $46.4 billion in India by 2023, Shiprocket's strategic partnership with Truecaller aims to support the expansion of merchants in this thriving market by offering a user-friendly consumer experience. Saahil Goel, Co-Founder & CEO of Shiprocket, highlighted the intended use of funds: "The raised capital will be used towards product development, user acquisition, and testing of core app features. This strategic allocation is expected to enhance the platform’s offerings and user experience significantly".
Distinguishing itself from platforms like LinkedIn and GitHub, Medial sets itself apart by providing both real identity and anonymous features. With over 5,000 beta-stage users, the startup is preparing for an official launch by the end of January 2024. Truecaller's 1-Tap number-based OTP-less verification solution plays a crucial role in expediting the onboarding process for new Shiprocket sellers, reducing friction and enabling faster sign-ups for a swift and secure online checkout experience.
Saahil Goel further elaborated on the benefits of the collaboration, stating, "Truecaller’s OTP-less verification combined with Shiprocket Checkout solution will enable a seamless experience for the consumers. This will help our merchants further reduce cart abandonment rates and expand their consumer base among the mobile-first audiences". To enhance communication between Shiprocket’s merchant ecosystem and customers, the partnership incorporates Truecaller’s Verified Business Caller ID solution, ensuring a trusted, safe, and efficient communication experience, especially for essential use cases like delivery and support.
Priyam Bose, Global Head GTM & Developer Products at Truecaller, emphasized the company’s commitment to empowering businesses: "With this key collaboration with Shiprocket, we are streamlining and elevating their merchant’s digital-led operations across the consumer experience lifecycle, from onboarding to checkout to communication through our business suite of products from the Truecaller platform".
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