Over the last three fiscal years, the oral care brand Perfora has grown rapidly, with revenue increasing 30 times from 1.4 crore in FY22 to over 42 crore in FY24. The increasing demand for electric toothbrushes and other oral hygiene products has driven this growth.

According to its consolidated financial statement obtained from the RoC, Perfora's revenue from operations increased 2.8 times from 15 crore in FY23 to 42.2 crore in FY24.

Personalized toothpastes, mouthwashes without alcohol, electric toothbrushes, and other products are available from Perfora. In FY24, Perfora's only revenue stream was still the selling of these items.

With a 3X increase to 20.5 crore, or 38% of overall expenses, advertising was the greatest cost center. While employee benefit costs increased 2.8 times year over year to 3.7 crore, the cost of materials doubled to 19.5 crore. In the previous fiscal years, other expenses, such as operational and administrative costs, contributed 10.3 crore.

The DSG-backed company's overall expenses increased by 2.6 times, from 20 crore in FY23 to 54 crore in FY24.

Perfora's losses more than doubled from 5 crore in FY23 to 10.6 crore by the end of FY24. Its EBITDA margin was -23.23%, and its Return on Capital Employed (ROCE) was -75.94%. In FY24, Perfora cost 1.28 per unit to generate every rupee of operating revenue.

The Gurugram-based company reported current assets of 24 crore at the end of FY24, which included 9.6 crore in cash and bank balances.

TheKredible, a startup data intelligence platform, reports that Perfora has collected $4 million in funding so far, with Sauce holding a 16% share. Together, Tushar Khurana and Jatan Bawa, the company's co-founders, hold 48.5% of the business.

There is a lot of chances for drastically inaccurate forecasts because Perfora falls within the category of bets that investors make based on actual experience. With very little information on real potential, Perfora's electric toothbrush and related products suit that concept. Because affordability is not the only consideration. Although it has demonstrated some market potential and the market as a whole is undoubtedly considerably larger, we do not think it has done enough to support the premise it may have begun with. Either that or a big-budget film in FY25 is desperately needed to disprove critics.

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