Nukkad Shops Upper Cuts Rivals to Win GITR India

BENGALURU: Startups from 80 different countries around the world battling inside a boxing-ring for the ultimate glory. Sounds like fun, doesn’t it? This crazy and brilliant concept was introduced by the Get in the Ring Foundation (GITR) in 2012; their objective– introducing startups with the opportunities related to capital, talent and expertise. The Indian edition of this year’s competition, organized by the National Association of Software and Services Companies (NASSCOM), was held recently at Hyderabad. Out of the 32 startups who took part, Nukkad Shops, an online grocery store, earned the chance to represent India at this year’s international finals, after a riveting contest.

Now, Nukkad has a chance to bring the GITR crown to India by winning the global competition. GITR is a 1-on-1 pitch battle between two startups of 5 rounds, culminating in a Q&A followed by voting conducted among a group of champion judges and audiences to decide on the winner. After giving a quick intro, the startups will have to engage in 5 thirty second rounds that include Team, Achievements, Business Model and Market, Financials and Proposition, and Freestyle. The accolades for the winner includes a flight ticket to the international finals, credits from Amazon, cool cameras and credits from Microsoft and funding pitch with Indian Angel Network for the semifinalists.

Just like its name, Nukkad (Hindi for “round the corner”), is a mobile app where customers can browse through many shops in their proximity and order anything from household goods to grocery items. The Hyderabad based startup boasts an average delivery time of 35 minutes; hence justifying their tagline–“India’s quickest grocery store. The app is available for download from Google Play and the App Store.

Mr. Rajat Tandon, Vice President, NASSCOM10 K start-up programme, told Business Insider that platforms like GITR can be ideal for young entrepreneurs who are looking at getting an extended exposure to the startup community of other countries. It gives the startups visibility internationally which is useful for market access. According to him, initiatives like GITR will not only support current startups in India by facilitating them in scaling up their operations, but will also encourage more people to join the league. Vivek Shukla, Founder of Nukkad Shops commented that winning GITR will help Nukkad Shops in generating more exposure at a global platform towards the good work they have been doing for local retailer community.

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