•  Nat Habit expands into 1,000+ general trade stores and partners with Blinkit, Instamart for q-commerce rollout.
•   Aims to reach 6,000 stores and 60% q-commerce coverage by the end of 2025, contributing 15% to revenue by FY26.
•  Launches tech-enabled Just-in-Time (JIT) supply chain to ensure freshness and agility across offline and online channels.

D2C beauty player Nat Habit is reaching new heights with its omnichannel retail foray, merging heritage general trade and quick q-commerce to fuel national growth.

The Delhi NCR-based brand has already stocked its products in more than 1,000 general trade stores in Delhi NCR, such as Modern Bazaar, Freshlee, and Sodhis Supermarket. Meanwhile, Nat Habit is picking up pace on fast commerce platforms like Blinkit and Swiggy Instamart in India's top 8 metro cities.

Supported by consumer input and solid traction in Tier 2 and Tier 3 cities currently accounting for 40% of its revenues **the brand is stepping up its offline and quick commerce footprint to enhance reach in high-growth markets.

By December 2025, Nat Habit plans to scale up to 6,000 general trade outlets across the country and grow its q-commerce footprint to reach 60% of its base. These new channels are expected to contribute 15% of top-line revenue by FY26, meeting the company's desired revenue of Rs 300 crore.

"Consumers adored our brand but could not find us in offline they were leaving love and money on the table," shared Swagatika Das, Founder & CEO, Nat Habit. "We attacked the problem from first principles: efficiency, reach, and freshness. Offline and q-commerce are not experiments but strategic growth levers."

To complement this growth, Nat Habit has established a proprietary Just-in-Time (JIT) supply chain, specifically designed for freshness-driven products. This technologically advanced system facilitates real-time order processing and regular restocking to ensure product freshness on both general trade and quick commerce platforms.

Hari Kumar G, Swiggy Instamart's Senior VP, said: "Beauty and personal care is a rapidly growing category in q-commerce where freshness and agility are key. Nat Habit's supply chain is tailor-made to this it's wonderful to see a brand designed ground-up for this model."

Established in 2019, Nat Habit provides a "Fresh Ayurveda" experience by preparing freshly made, 100% natural personal care products under authentic Ayurvedic recipes. The company has its own tech-enabled in-house R&D and manufacturing facility to ensure product purity and innovation.

In late 2023, Nat Habit secured $10.2 million in a Series B funding round, led by Bertelsmann India Investments (BII), with the participation of Fireside Ventures, Peak XV Partners, Amazon India Fund, and Sharrp Ventures.