Mumbai-based CEO warns Zomato, Swiggy & Zepto against Ultra-Fast Food Deliveries


Mumbai-based CEO warns Zomato, Swiggy & Zepto against Ultra-Fast Food Deliveries

Deshpande attacked the overuse of ultra-processed and processed food, which is frequently loaded with sugar and palm oil, on delivery platform’s menus in a strong-worded LinkedIn post.

The CEO of Bombay Shaving Company, Shantanu Deshpande, has expressed concern about the nation of India's growing addiction to fast food delivery, describing it as a potential health epidemic.

Deshpande drew comparisons to nations where junk food addiction has already caused significant harm, such as the US and China. "Without the financial safety net for healthcare, our addiction to junk food, fed by Rs 49 pizzas, Rs 20 energy drinks, and Rs 30 burgers, is driving us down the path of the US and China," he wrote.

Leading food delivery services like Zomato, Swiggy, and Zepto were directly addressed by the business owner, who urged them to reconsider their business plan. "Please, don't use Swiggy, Zepto, or Zomato. And if you're that interested, please make the end product edible. It would be wonderful if we could come up with new ideas and serve decent, fresh food in just ten minutes. Massive unlock. However, I don't believe we've arrived yet," Deshpande continued.

Deshpande's disbelief at the competition to deliver meals faster than ever was also made clear in the post. He shared a shocking exchange of words and wrote, "Cook time: 2 minutes." Eight minutes for delivery. When the founder of "qcom for food" told me this, I went completely crazy. He took issue with the increasing use of frozen ingredients being passed off as "fresh" and being driven by drivers rushing through traffic to fulfill improbable delivery deadlines.