Mamaearth Parent Honasa Allots 53,322 Stock Options
- Honasa Consumer grants 53,322 ESOPs under its 2018 equity plan at Rs 10 per share.
- Total estimated value, Rs 1.6 crore, based on current market price of Rs 304.90.
- Follows leadership change, with Yatish Bhargava appointed as Chief Business Officer.
Parent company Honasa Consumer Limited, which owns popular skincare company Mamaearth, announced a new grant of 53,322 employee stock options (ESOPs) under its current equity incentive scheme. According to a Wednesday regulatory filing, the company's Nomination and Remuneration Committee (NRC) approved the grant on June 18 through a circular resolution.
These options are granted under the Honasa Consumer Limited ESOP Plan 2018 and are exercisable into equity shares of face value Rs 10 each. The exercise price is also fixed at Rs 10 per share, reflecting that the options have been granted at par value.
The move aligns with SEBI’s Share Based Employee Benefits (SBEB) regulations. Upon full vesting and exercise, the grant will result in the issuance of 53,322 equity shares to eligible employees.
With Honasa shares trading at Rs 304.90 on the NSE at the time of the announcement, the estimated notional value of this ESOP round is approximately Rs 1.6 crore. The stock opened at Rs 308 on Thursday.
Honasa's NRC considers such grants on the basis of every employee's position, performance, and contribution towards strategy. The options will vest according to a schedule to be determined and can be exercised in case of active employment or within 90 days of quitting employment. As this is a new grant, no options have yet vested, exercised, or expired.
This ESOP release comes after an initial round in April 2025, when 24.16 lakh options were issued under the same scheme. In January, Honasa had also released 45,663 options as a part of its larger equity rewards program.
The news comes during critical leadership changes at the Gurugram-based company. Last week, Yatish Bhargava was named Chief Business Officer, after Zairus Master had left the same role in February.
Honasa Consumer was started by Varun and Ghazal Alagh. Honasa Consumer also runs other personal care brands such as The Derma Co, Aqualogica, BBlunt, and Dr Sheth's. The firm continues to grow both its product portfolio and staff with emphasis on an omnichannel distribution strategy for increased growth.

