Melorra, an Indian direct-to-consumer jewellery firm, has named Kushal Singh as its new Head of Marketing. Kushal was previously the Vice President of Marketing at Domino's India. Singh will be in charge of Melorra's branding, marketing, and expansion strategy.

He will also assist in improving brand communication and developing capabilities that will help Melorra grow its omnichannel strategy. Singh's extensive expertise with firms such as Carlsberg, Domino's, and ITC will enable him to build and implement integrated marketing programmes that are current - something Melorra is currently doing.

Melorra's Founder and CEO, Saroja Yeramilli, stated, “Growing at 200% CAGR, Melorra is one of India’s fastest-growing D2C brands. With over 15500 plus designs we have the largest range of trendy fine jewellery available online globally and have become synonymous with the style statement of millennial women. We witnessed a surge in demand even during the pandemic. As we now enter global markets, we are happy to onboard Kushal Singh to spearhead our marketing efforts. He understands the pulse of our target audience and has incredible credentials of working with renowned brands.”

Melorra has revolutionised an age-old industry by making fine jewellery that is lightweight and appealing to a younger generation. For everyday wear, the designs are light, comfortable, trendy, and affordable. The firm has incorporated the rapid fashion concept into exquisite jewellery, dubbed the "Zara of Jewellery." Every week, Melorra releases a new collection of 75 pieces, all of which are influenced by worldwide fashion trends.

Melorra's Head of Marketing, Kushal Singh, stated, “I have always cherished working with brands that endeavour to fulfil customer expectations and market gaps through high-quality products. Melorra has grown rapidly to become one of the most loved lightweight and trendy fine jewellery brands among modern Indian women. The international appeal of the designs and the out-of-the-box and highly impactful operational strategies at Melorra have been setting trends in the market. I am glad to be leading Melorra’s marketing efforts and look forward to leveraging my expertise in technology-driven brand growth.”

Singh worked with Domino's India, Carlsberg Group, and ITC Limited in different positions before to joining Melorra. He graduated from Netaji Subhash Institute of Technology with a Bachelor of Engineering in Electronics and Communication and a Post Graduate Diploma in Management from the Indian Institute of Management in Kolkata.