• Virat Kohli sells One8 to Agilitas Sports, moving the entire lifestyle brand under the rapidly expanding sportswear company
• Invests Rs 40 crore for a minority stake, strengthening his long-term commitment to Agilitas’ growth plans
• Joins as Co-founder and strategic partner, taking an active role in shaping the brand’s next phase under Agilitas

Virat Kohli is set to transfer ownership of his lifestyle brand One8 to Agilitas Sports, the footwear and apparel company led by former Puma India chief Abhishek Ganguly. Alongside the sale, Kohli will personally invest Rs 40 crore to secure a minority stake in Agilitas, strengthening his long-term involvement with the fast-growing sportswear venture. The company did not disclose the exact equity he will hold.

Earlier reports indicated Kohli acquired a 1.49% stake in Agilitas during a previous funding round. That round also saw investment from Indian cricketer Abhishek Sharma. This new development deepens Kohli’s role in the company, as he will also join as a Co-founder of One8 under Agilitas’ umbrella.

Kohli launched One8 as a digital-first athleisure brand in partnership with Puma, offering apparel, footwear, accessories, innerwear and fragrances. The brand later expanded into the popular restaurant chain One8 Commune.

Agilitas Sports, founded in 2023, has quickly scaled its presence in the sportswear market. The company earlier acquired Mochiko Shoes to enhance manufacturing strength. Ganguly, who worked closely with Kohli during their Puma collaboration, was instrumental in launching One8 in 2017 under a deal worth nearly Rs 110 crore.

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This renewed partnership comes after Kohli ended his long association with Puma earlier this year, turning down an eight-year extension reportedly valued at Rs 300 crore. Instead, he chose to back Agilitas as the company prepares its next phase of expansion.

Agilitas is also in advanced talks to raise about Rs 450 crore from existing investor Nexus Venture Partners. So far, the company has secured more than Rs 600 crore from backers such as Spring Marketing Capital, SMLINE Ventures and Infinity Direct Holding.