In the dynamic digital realm, online platforms have emerged as crucial intermediaries linking consumers with diverse services. Leading this charge is Justdial, India’s premier local search engine, which has garnered significant attention for its remarkable performance in the initial quarter of FY 2024. Demonstrating an astounding traffic record of 17.04 crore distinct users during this period, Justdial has solidified its position as the go-to destination for millions seeking local services and information.

This remarkable growth has been achieved even while substantially reducing advertising expenses, with Justdial spending merely one-third of its pre-COVID budget. In a competitive e-commerce landscape where start-ups and corporations are grappling to sustain themselves, Justdial stands as an outlier, consistently steering clear of loss-making quarters. Q1 FY 2024 has also marked a milestone revenue quarter, with a robust 33% growth, culminating at 247 crores.

Justdial’s dependable directory comprising 3.8 crore businesses and customer reviews has evolved into a valuable resource for contemporary users, who heavily rely on online evaluations and ratings to make informed decisions. With its user-friendly interface, Justdial has made itself accessible to individuals of all age groups, simplifying the process of locating nearby businesses and services. The redesign of its mobile and desktop platforms has heightened business accessibility, resulting in enhanced user engagement and retention.

Justdial boasts a clientele of over 500,000 paid customers, benefiting from heightened visibility and increased customer engagement. Offering reasonably priced packages with an average annual subscription fee ranging from 18,000 to 20,000, Justdial provides business owners with affordable and value-for-money options. In a bid to spotlight the growth journeys of enterprises that have flourished with Justdial’s assistance, the platform has initiated a campaign titled ‘Justdial ki kahaani, Customers ki Zubaani.’ This campaign serves to showcase the progress of small and medium-sized businesses, transcending geographical and categorical constraints. Whether an astrologer or a multispecialty hospital, each entity has experienced remarkable growth, with their investments in Justdial yielding heightened customer base and earnings.

Reflecting on the record-breaking traffic and growth achieved in the preceding quarter, Mr. Shwetank Dixit, Chief Growth Officer of Justdial, remarked, “At Justdial, our unwavering commitment lies in embracing a user-centric approach, ensuring optimal usability and accessibility of our platforms for both end-users and listed businesses. The significant achievement of over 17 crore users and the highest-ever revenue of INR 247 crore is a testament to the trust bestowed upon us by our esteemed users and vendors alike.”

As Justdial continues to set and exceed milestones, its remarkable performance in Q1 FY 2024 underscores the platform’s steadfast dedication to innovation, user satisfaction, and the empowerment of businesses. With an expanding user base, robust revenue growth, and a solid foundation of reliable information, Justdial remains at the forefront of India’s digital landscape. The company’s ability to adapt to evolving market dynamics and its user-driven approach pave a promising path for its future, as it continues to bridge millions of users with essential local services and enterprises.