Ideabaaz Taps YAAP Digital as Marketing Partner for Startup Push


Ideabaaz Taps YAAP Digital as Marketing Partner for Startup Push
  • YAAP Digital joins Ideabaaz as Integrated Marketing Partner, aiming to amplify the grassroots startup platform that empowers founders from Tier 2 and 3 cities in local languages.
  • Ideabaaz, founded by Jeet Wagh, is redefining India’s entrepreneurial narrative by spotlighting real stories, real investors, and regional innovation.
  • With partners like IITM Global and Wizcraft, the platform is set to scale as a national movement, with YAAP leading strategy, storytelling, and cultural engagement across India.

Bharat Ka Apna Startup Manch a fresh, new-generation startup platform that promotes entrepreneurship from India's heartland, has welcomed YAAP Digital as its Integrated Marketing Partner. This partnership is an important step towards revolutionizing Ideabaaz from being a startup showcase to a movement across the country, based on culture, creativity, and inclusivity.

Started by media entrepreneur Jeet Wagh, Ideabaaz has aimed to democratize the entrepreneurial Indian narrative. The platform provides entry points for founders in Tier 2 and Tier 3 cities to pitch their ventures in any Indian language cutting across linguistic and social barriers usually found in conventional startup platforms. With an emphasis on authenticity and impact, Ideabaaz hosts real founders, real investors, and real stories.

As part of the mandate, YAAP will spearhead the end-to-end marketing strategy, narrative, and execution of the platform from digital rollouts to ground-level engagement and alliance building. The objective is to make Ideabaaz a talker among a new and diverse India, both online and offline.

Dr. Atul Hegde, Founder of YAAP, expressed enthusiasm about the association: “We’re always energised by founders who are challenging the status quo. Ideabaaz offers a rare opportunity to co-create a culturally resonant IP from the ground up. It’s grassroots, it’s visionary, and it’s deeply Indian we’re excited to build something that inspires, scales, and endures”.

Jeet Wagh, Ideabaaz's Founder Partner, said "At Ideabaaz, we think ambition doesn't have an address it just requires the right platform. YAAP's innovation and strategic thinking will help us make this show resonate with dreamers everywhere in the country. This collaboration is a promise to create something legendary, together".

Ideabaaz is supported by a robust group of partners in the form of IITM Global, Wizcraft, House of Cheer, Turbostart, and Kuberans all who have differentiated strengths to scale and extend the platform. Together, they seek to bring to the forefront of attention stories that have been at the periphery for too long, consolidating them into case studies of courage, innovation, and impact.

With a presence in the UAE and Southeast Asia and headquartered in India, YAAP is an integrated influencer marketing and content agency that specializes in delivering award-winning digital stories. The agency's expertise in co-creating intellectual properties for top media and consumer brands places it in a prime position to transform Ideabaaz into a mighty symbol of India's grassroots startup spirit.